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love is project

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Chrissie Lam is the founder of 'LOVE is Project"  Here is her amazing story:
"In 2012, I left my job in corporate fashion and moved to Kenya where I met a group of women in the Maasai tribe. These women made vibrant, high-quality, and gorgeous beaded items. Blown away by their craft and compassionate community, I worked with these artisans to design a bracelet emblazoned with one powerful word: LOVE.


Why LOVE? Well, in a world that can feel heavy, divided, and discouraging at times, there is only one thing that helps us to thrive—LOVE. It’s the single common thread that connects us all. So, with one small idea and one bracelet, I founded Love Is Project.

Fast-forward to 2014 and 50 countries later, a collection of LOVE stories began to unfold. It always started with the same question: What does LOVE mean to you? After sharing stories on social media of people wearing this special bracelet, supporters around the world felt moved to get involved.

With each bracelet sold, Love Is Project empowers thousands of female artisans in developing countries around the world through fair wages, healthcare, education, and more, paving the way to a positive future ahead."